More than ever, artists and brands need each other to make their both worlds live. Run by an unlikely pair composed by Fabrice Brovelli and Christophe Caurret, BETC Music has for goal to create non stop new links in between music and brands.
Behind the commercial hits of the last decade (Air France with the Chemical Brothers, Peugeot and Justice, Orange and The Beatles), there is BETC Music, the music department of the advertising agency BETC EuroRSCG. It’s a consulting department dedicated to music and marketing, and also a home of artists in brands.
For 10 years, Fabrice Brovelli (managing director) and Christophe Caurret (music Supervisor) have widely contributed to the role of music in the brand universe, from screens to the sound design of Air France planes.
Active member of the punk rock cause close to The Thugs (he directed some of their music videos), Fabrice Brovelli perfectly know how to associate music with pictures. In 1998, he became CEA of film production at BETC and create the first music supervisor job for Christophe Caurret, just before the film « le passage » which was directed by Michel Gondry for Air France. For now 3 year they also deal with the music design in the planes.
Successfully they have done: Peugeot (Justice, The Film, Bob Marley, Telepopmusik), Orange (The Beatles, Rufus Wainwright), Canal Plus (Devo, LCD Soundsystem)… and many more. The most relevant is probably the co-production of the single « We will rock you » sung by kids for Evian. 1,3 million singles were sold around the world.
Other than their commercial activities, they play on stage for 8 years, behind the mask of KCPK, a duet of DJs who blows up dance floors as well as gym classes using electronic beats, hip hop anthems and punk 80s. Heads of the famous Panik parties and respectively managers of Yuksek and Agoria, Fabrice and Christophe offer their advice to different artists like The Shoes, Amadou & Mariam, Rinôçérôse, SMOD or Neneh Cherry.
Awards 2011
Air France – Grand Prix of Brand Content, Golden trophy in transport, tourism, and travels category for Air France Music
BETC – Gunn Report, 2nd most creative agency in the world
Petit Bateau – One Show Design, Silver Pencil for Izia’s video in the category of broadcast design music videos
Awards 2010
Evian – Silver Lion for Rollerbabies in the category of Cybe
Petit Bateau – Golden Disc for its implication in the success of Izia’s First Album
Evian – Grand prix EFFIE for Rollerbabies
Awards 2009
Petit Bateau – Prix APPM, Grand Prix
Petit Bateau – Golden Awards of Montreux, Prix d’or catégorie print
Awards 2008
McDonalds – Festivla de Meribelle, catégories Alimentation et Bande Son
Air France – Prix APPM, catégorie tourisme/transports
3e rue – Prix Club des AD, catégorie film
Carte Noire – Golden Awards of Montreux, catégorie multimédia
SCI FI – Cannes Lions, catégorie Publications et Média
Piper Heidsieck- Prix Stratégies Publicité, catégorie boissons alcoolisées
Disneyland Paris – W3 Award, Prix d’or
Awards 2007
Carte noire – Club des AD, Mention catégorie site Internet
Air France – Golden Awards of Montreux, Prix d’or catégorie transport
INPES – NEW YORK FESTIVALS, Prix d’or catégorie civil/social éducation
Air France – NEW YORK FESTIVALS, Prix de bronze catégorie transport/tourisme
Canal + – EUROBEST, Prix d’or dans la catégorie Publications & médias
13e rue – EUROBEST, Prix de bronze dans la catégorie Publication & médias
INPES – EUROBEST, Prix de bronze dans la catégorie Public health & safety
INPES – Prix Empreintes, Prix catégorie campagne santé environnement, pathologie.
CANALSAT – Festival de Méribel, Prix catégorie Média
Awards 2006
Oui FM – Cresta Awards, Prix catégorie TV
Air France – EPICA, Prix de bronze dans la catégorie Public Interest
Air France – Festival de Méribel, Prix dans la catégorie transport
Carte Noire – Festival de Méribel, Prix dans la catégorie alimentaire boisson
Air France –CBI Awards, Prixde bronze
Air France – Club des AD, 2e prix catégorie Cinéma
Peugeot – Mobius Awards, 1er prix dans la catégorie automobile
Oui FM – NEW YORK FESTVAL, Finaliste dans la catégorie Low budgets Spot
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